Chris it would be beneficial for you to add comments to all of your designs explaining your reasons for decisions made, linking to genre and audience and also whether the design kept to your original idea. What was your original intention??
You can notice that there is a big difference between this design and my pervious two designs. This is because I naively skipped ahead thinking I could produce a simple design for the band, however I'd done no research into the music genre or target audience. So after the research I produced this design that I rather like..
The feedback I got from the previous two designs wasn't satisfactory so I started from scratch and produced a well organized and constructed design. I acquired a digipak template that I pasted into photoshop but got rid of all the central guide lines and split the square into four smaller squares which account for all four sides of the digipack once folded. I wanted a colour that would stand out to the public if they were to pass by the digipak if it were on the shelf shop. I decided to use a solid light blue colour for the background to catch the eye, however a solid colour wasn't enough and it felt very flat. So I had the idea to give the solid colour a texture, something that would emphasis the digipak but also make it look different and not just card.
This is when I had the idea to overlay a scratched metal texture. The reason I chose a scratched metal texture was because the genre of our music is Rock, Rock can be seen as quite heavy at times but it linked more into the lyrics of the song. The lyrics broke down into a story of drugs and mind wreck where a girl who thought her partner was real was in fact a figment of her imagination (or hallucinations from the drugs) so it made sense to not use a clean image but more something that shows a little corruption. I think the effect worked well.
Then next step was to layer the image to give it more of an appealing look. I used light blue and light purple leaves to create a border around the digipak. Initially this was just an experiment but I think that it gives the album cover a more summery feel and the song can be defined as slightly summery.
To expand on this idea I wanted to create an effect on the spines of the digipak. That's where the grass effect comes in. Once the digipak is folded the spines are covered in grass and I made it so they slightly overlap with panels on the digipak. This makes it look as if the grass is growing slightly out of control and attempting to over take the rest of the cover which could also be compared with the leaves 'invading' from the corners. I can also link this to the idea that Rock is a little rough around the edges and fits in with the genre.
The bottom right panel was produced to look as if the glowing purple lines are holding up the title. These lines are almost alien like and the reason I chose these are to reflect the insanity and madness of the drugs that were broadcast by the lyrics.
Every album cover needs a picture of the band so I've placed the cut outs of each of the band members and placed them on the panel. I've also added an embossing effect which gives the illusion that the card is raised when in fact it isn't. I simply finished it off by adding the lyrics to the last panel where the customer can read and learn the song.
This design totally did not stick to my original idea, as I stated before I produced the first two designs with very little intelligence if the target audience. In this design I feel that I've fitted it more with the audience by the choice of colours, we classed this song as 'Alternative Rock' and it's more soft than most rock music. So I've used curved lines and soft colours to appeal to the correct audience so they can relate to the album cover and know the type of genre before they pick it up.
Chris it would be beneficial for you to add comments to all of your designs explaining your reasons for decisions made, linking to genre and audience and also whether the design kept to your original idea. What was your original intention??
ReplyDeleteOkay I'll add some analysis points here.
ReplyDeleteYou can notice that there is a big difference between this design and my pervious two designs. This is because I naively skipped ahead thinking I could produce a simple design for the band, however I'd done no research into the music genre or target audience. So after the research I produced this design that I rather like..
The feedback I got from the previous two designs wasn't satisfactory so I started from scratch and produced a well organized and constructed design. I acquired a digipak template that I pasted into photoshop but got rid of all the central guide lines and split the square into four smaller squares which account for all four sides of the digipack once folded. I wanted a colour that would stand out to the public if they were to pass by the digipak if it were on the shelf shop. I decided to use a solid light blue colour for the background to catch the eye, however a solid colour wasn't enough and it felt very flat. So I had the idea to give the solid colour a texture, something that would emphasis the digipak but also make it look different and not just card.
This is when I had the idea to overlay a scratched metal texture. The reason I chose a scratched metal texture was because the genre of our music is Rock, Rock can be seen as quite heavy at times but it linked more into the lyrics of the song. The lyrics broke down into a story of drugs and mind wreck where a girl who thought her partner was real was in fact a figment of her imagination (or hallucinations from the drugs) so it made sense to not use a clean image but more something that shows a little corruption. I think the effect worked well.
Then next step was to layer the image to give it more of an appealing look. I used light blue and light purple leaves to create a border around the digipak. Initially this was just an experiment but I think that it gives the album cover a more summery feel and the song can be defined as slightly summery.
To expand on this idea I wanted to create an effect on the spines of the digipak. That's where the grass effect comes in. Once the digipak is folded the spines are covered in grass and I made it so they slightly overlap with panels on the digipak. This makes it look as if the grass is growing slightly out of control and attempting to over take the rest of the cover which could also be compared with the leaves 'invading' from the corners. I can also link this to the idea that Rock is a little rough around the edges and fits in with the genre.
The bottom right panel was produced to look as if the glowing purple lines are holding up the title. These lines are almost alien like and the reason I chose these are to reflect the insanity and madness of the drugs that were broadcast by the lyrics.
Every album cover needs a picture of the band so I've placed the cut outs of each of the band members and placed them on the panel. I've also added an embossing effect which gives the illusion that the card is raised when in fact it isn't. I simply finished it off by adding the lyrics to the last panel where the customer can read and learn the song.
This design totally did not stick to my original idea, as I stated before I produced the first two designs with very little intelligence if the target audience. In this design I feel that I've fitted it more with the audience by the choice of colours, we classed this song as 'Alternative Rock' and it's more soft than most rock music. So I've used curved lines and soft colours to appeal to the correct audience so they can relate to the album cover and know the type of genre before they pick it up.